0/4Who we are

CL is a multi-brand company and a creative studio designing lingerie since 1876. We have six brands, all designed by CL: Chantelle, Passionata, Chantal Thomass, Femilet, Livera and Darjeeling.

Our mission is to deliver the most consumer-centric lingerie shopping experience. By combining our vibrant, creative energy and robust technology, we meet our customers’ needs as well as anticipate them. We are not doing this alone. We are a reliable wholesale partner whom distributors rely on for our professionalism. This allows us to be a growing and profitable company in the long run.

1/4Owners in our contribution

An owner’s mindset is characterized by a powerful sense of freedom, autonomy and responsibility. It covers three areas: a bias towards speed in decision-making and execution, an antipathy to bureaucracy, and a sense of financial consciousness.

2/4Radically collaborative

We create strong and mutually beneficial relationships with our suppliers and wholesale customers. Geographical, hierarchical, generational and professional boundaries are erased. Everyone helps facilitate the cross-pollination of our groups, allowing us to innovate in ways others cannot.

3/4Always transparent

We use transparency as an enabler for internal and external trust and confidence. With our customers, we share what we are striving for and do not claim to be perfect. We show that we are willing to improve. Letting our customers know how our values influence our decisions draws them closer and differentiates us from other fashion retailers.

4/4Led by our customers

We obsess over the “front line.” We are curious about every aspect of the customer experience and the world of lingerie in general. The consumer’s voice is central to every product innovation we make. We listen. We change. We listen again. We’re engaged in a constant conversation with our customers.